Lately, businesses are not happy with the factor of profits. However, there seemed to be a concern more important than profits. It is engagement.
According to studies, a site that takes 5 seconds or more is rejected by the users. They do not even think (or rethink) coming back to the site for the second time.
You see, statistics like this can damage your business to a significant extent. You do not want this to happen. Significant revenue growth can occur when the business website is comparatively faster to load, easier to navigate and simple to read.
That makes it a website worth visiting. People garner good revenue from these websites. You can surely then increase your chances of generating more revenue. We can learn in this post the way to do that:
What Is the Best Way to Make Your Website More Functional?
It is easier said than done. However, to make a website lucid and more fun to the customers, all you need to do is take care of its fluidity at the time of application.
A website can achieve that in its desktop version. However, it is also highly possible in its mobile version.
You can optimise the website’s mobile version to increase its fluidity to the people who access the site by a mobile device such as a Smartphone or a tablet.
Take a look at this example:
Alt text: How many people visit a website by mobile?
Now you know that the metrics show you promising engagement. You can actually increase your mobile website engagement significantly with the help of optimising your content for a mobile site and making that mobile website more navigable and easy to use.
And what if you have identified making a website as a priority? What if it is the only thing you need to take care of to save your business from literally ‘dying’?
In these cases, you may invest a little money to get the help of a professional digital marketing brand. They can immediately make your website within a short period if it’s kind of an emergency need for your brand. That said, you may choose an emergency loan. The best example will be an emergency cash loan from a direct lender. Find a lender and browse these credit options to find money and offer your business with the right solution.
Here Are a Few Ways to Increase Your Mobile Site’s Performance
Remember, you should put your customers first. Before you think of your own business, you need to find out what your business can do for the people it exists. Making a mobile website must find ‘food for thought’ in serving the customers better. This makes it easier for your mobile site to help engage customers better.
- First Things First: The Speed Should Be Faster
Speed matters. Although you should not hurry about the things in life, you should make your mobile site load faster. That means making your site come around and making it further enhanced in terms of its loading time. The content in it should also be accessible in this loading time if possible.
You need to fix a rule here. If the site takes 5 seconds or more to load (such as 10 seconds), then visitors might not revisit that site ever again. Instead they might think of going to another site of the same business niche.
If we are looking at a sweet spot, then we may want to go along with the 3 second rule. To do this, try making the website lightweight, using less content, and making the web pages more segregated.
You can use a mobile site testing tool to find out how the mobile website works. Talk to your developers and designers to make the site faster and, therefore, better.
- Compress Content
Who doesn’t want to put high-quality images and videos on the landing page of a site?
While that is a great practice, you must understand that this sort of update is not going to make the website more responsive. Even if visitors manage to be patient to stay on the site for a long time, they will find themselves frustrated waiting for an image to load.
Instead, you can make it a point to manage these photos and images differently. Do consider high-quality images and videos. But compress them to fit on the website. Some image and video formats allow playing the video at low sizes.
You can also use video clips for the landing page, which can help load the page faster.
- The Navigational Features Should Be Friendly to the Customers
Who is using your mobile site?
Well, from teenagers to the elderly to almost anyone. However, the psychology of your customers matters the most. Along with that, you should know what type of business you are into.
Making the site attractive comes first. For that, you can use an engaging site design to help your visitors understand your services while being entertained with the site. However, for the navigational features of your mobile website, think according to the way the thumb is managed. If you can get your thumb scrolling settings right, then you might be able to create the site with the best navigational features.
- Let’s Not Ignore the Fonts and the Content
According to the best SEO practices, your site data should be good. But again, it should look good too.
This is what we all misunderstand when making a website. When you create a website, and you add text-based content, you must understand that the fonts make a huge difference in making the site more interesting. It actually retains user presence.
In order to make the text understandable and interesting to the audience, the typeface must be clear and easy to read. Pay attention to word, line and paragraph spacing.
And then comes the content part. Are you giving the right content as input? Does the information answer customer queries, solve problems, give them suggestions and clarity? If yes, then your mobile website is optimised.
To Conclude
Find out what you can do to optimise your mobile website better. Take the assistance of a digital marketing company. With these steps, you can surely take that extra step of engaging more customers to earn more revenue.