Mobile Value-added Services (MVAS) Market| Analysis, Growth and Forecast, 2023 – 2027

Originally published on Technavio: Mobile Value-added Services (MVAS) Market Analysis APAC, North America, Europe, South America, Middle East and Africa – US, China, Japan, India, Germany – Size and Forecast 2023-2027

The Mobile Value-added Services (MVAS) Market is poised for substantial growth across key regions including APAC, North America, Europe, South America, and the Middle East and Africa from 2023 to 2027. In APAC, particularly in China and India, the market is expected to witness significant expansion. This growth is fueled by the region’s large population base, increasing smartphone penetration, and rising demand for digital services. Both China and India have emerged as key markets for MVAS, driven by factors such as the proliferation of mobile internet, rapid urbanization, and the adoption of innovative mobile applications and content services.

In North America, the United States is projected to be a major contributor to the growth of the MVAS market. The region’s advanced telecommunications infrastructure, high smartphone ownership rates, and evolving consumer preferences for mobile entertainment and productivity solutions are driving the demand for MVAS. Moreover, the increasing adoption of 5G technology is expected to further enhance the capabilities and offerings of MVAS in the region.

Similarly, in Europe, countries like Germany are anticipated to witness substantial growth in the MVAS market. The region’s mature telecommunications market, coupled with the increasing adoption of digital services and mobile apps, is driving the demand for MVAS offerings. Additionally, regulatory initiatives promoting competition and innovation in the telecommunications sector are expected to further boost market growth in Europe.

In South America, Brazil stands out as a prominent market for MVAS, driven by factors such as increasing smartphone penetration, rising disposable incomes, and the growing popularity of mobile gaming, entertainment, and social media platforms. The Middle East and Africa region are also expected to witness growth in the MVAS market, driven by expanding mobile connectivity, growing investments in digital infrastructure, and the rising demand for mobile-based services across various sectors.

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Overall, the period from 2023 to 2027 is anticipated to witness robust growth in the Mobile Value-added Services market across key regions worldwide, driven by factors such as increasing smartphone adoption, advancing mobile technologies, and evolving consumer preferences for digital content and services. Market players are expected to focus on innovation, content diversification, and strategic partnerships to capitalize on emerging opportunities and address the evolving needs of mobile consumers globally.

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Technavio Research

Jesse Maida

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UK: +44 203 893 3200

Email: [email protected]

Website: www.technavio.com/

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