In order to stay ahead in the increasingly competitive world of digital marketing it’s essential to know how competitors are performing. One interesting way to gain insight into your competitors is to examine their backlink profile to learn more about how they are using backlinks and websites to promote their content and increase traffic to their website; however, not everyone As a digital marketer in kollam access to advanced and expensive SEO (search engine optimization) tools; however, there are several free methods to find backlinks for any competing website in the same niche or market.
For any of your search queries, Google Search Operators provide powerful commands that can help narrow down search queries. To find backlinks to your competitor website use the following Google search template:
Example:
Competitor website code -site:competitor-website.com
This command tells Google to display pages that link to the competitor’s site while excluding the competitor’s site from the results. This section doesn’t provide a conclusive list, but it’s a good start.
Assuming there is publicly available information regarding referral traffic, like a case study or link-sharing partnership, Google Analytics can show backlinks from your competitor. However it may require a bit of effort to determine, Google Analytics can tell you where your competitor’s traffic is coming from (if publicly available, or somewhat if leveraging a partnership) and flag potential backlink resources.
Even if paid services offer superior features, backlinks can still be found using free online resources. By putting a competitor’s URL into free web tools like SEO Review tools or Small SEO tools backlink checker, you will get a limited amount of backlinks, but nonetheless. You may not get a lot of data with these tools, but you are able to see a quick summary of what links to your competition.
- Social Media Mentions
Most web backlink research ignores social media sites. Check to see if any articles or posts made on social media sites cite other competitors. In those articles and posts might have backlinks to the article. You can also keep track of those mentions through Social Mention, which can help you find their backlinks as well.
- Investigate Content Aggregators and Directories
Backlinks for your site will often come from content aggregators and directories. Another site, sometimes original work will be linked from a site like Medium, Reddit or a specific niche directory. You can review competitors’ content on these platforms, typically presenting some good backlink prospects.
Some backlinks are obtained through blogs as well. Inspecting the comment section of a well-known blog in your industry, you can get an idea of when, and whether or not, your competition is engaging with the audience and whether or not their comments have hyperlinks. This does take time, but it can reveal some real hidden gems.
In summary,
There is creativity and hard work involved in identifying the backlinks of your competitors, without relying on paid tools. Using some smart searching techniques and free resources on the web, however, you can gather valuable information about your competitors’ link-building strategies. Staying on top of these strategies as a Kollam digital marketing expert can improve your own SEO efforts and keep you ahead of your competition.
This process not only provides your readers with helpful information but also demonstrates your expertise as a Kollam digital marketing expert.