Most people who are involved in any kind of eCommerce have come to appreciate the need for effective Search Engine Optimisation. But effective SEO is something of a never ending job – indeed it has been described as the “digital equivalent of painting the Forth Bridge” for that very reason. But it is also a job that is difficult to bring in-house. SEO is a complex and time consuming endeavour which requires a particular set of skills.
Out-sourcing such a crucial part of the way your business interacts with customers and potential customers is not always straightforward either, however. You need to look for affordable SEO packages that can achieve what you need them to achieve without breaking the bank. Monthly SEO packages are usually the most effective way to go, but how do you choose the package that is right for your business? Her are some of the things that you should consider:
Identify your needs
Do you need a fully comprehensive package, or are there some aspects that you can do yourself in house? The best thing to do is list your specific requirements – perhaps it is website design you need the most help with. Perhaps you need somebody to write content for your pages, or you need help with internal linking or metadata. Probably you will need a combination of all of those things but knowing what your priorities are will help you find the right package.
Expect transparency
When you buy into an SEO package you need to be sure of three things: that you understand what you are paying for, that you are getting what you are paying for and that what you are paying for actually works. Transparency is essential for all three things. Any SEO package should feature regular reports and analytics written in language that you can understand to show not only what the package has provided, but also how many hits your website has had, conversion rates and any other key point indicators that matter to your business.
Adaptability is crucial
If you have an SEO package that offers transparent analytics you will be able to see which aspects of your SEO are working and which are not. But this information is not particularly useful if you are not able to react to it. That is why monthly SEO packages are so useful – they deliver the adaptability you need to react.
Look beyond price
Cost matters. We live in a harsh business environment and any reduction you can make to your monthly overheads is a real help. However, as with anything else, when you look at “affordable” SEO packages you need to balance cost against cost effectiveness because they are not always the same thing. “Low Cost” can sometimes mean “low value” if the package does not deliver the things that you need, or is just ineffective.
An effective SEO package will however always deliver great value because it will deliver new customers, new revenue and new growth. So while it makes sense to look for the lowest possible cost you do need to pay careful attention to what you are getting for your money when you choose between affordable SEO packages. The right SEO package will always be affordable, but it will not always be the lowest cost. Be very clear about what you want for your SEO package and do not compromise on those factors.
If you do that when you look for affordable SEO packages, if you truly regard the money you spend on your SEO as an investment, then you will be sure to maximise the return on that investment. Call us and find out how we can help you get the best ROI on your SEO.