The concept of ghost mannequin is comparatively new and it is used mostly in ecommerce websites. It is used to show how it would actually look if someone wore the piece of cloth but any there would not be present within the cloth itself. It is like a hollow man or woman is wearing the cloth then showing how it looks. It is much better than flat laid cloth photography where pieces of clothes are shown on a hanger or a random model is wearing that cloth.
Product presentation is everything in ecommerce. There is a technique called invisible mannequin photography or ghost mannequin photography that has become very important in professionally showing apparel and fashion items that are attractive. This method combines features of flat lay and classic mannequin photography, resulting in an attractive visual experience for improved brand image.
Ghost Mannequin Photography – What is it?
Many non-marketing individuals will not be aware of this photographic niche, or maybe you have seen this in various shopping websites, but you were not paying attention to recognize the concept. It is the process of taking images of clothing and apparel on a mannequin the using post processing techniques to remove the mannequin from the images. Generally, in photography mannequin, a series of photographs are taken and finally a single photo is made after they are processed. This provides a 3D view of the product and sometimes a 360° view as well.
What are the benefits of Ghost Mannequin photography?
Enhanced Visual Appeal: Ghost mannequin can be used to make your products look professional, sleek and more appealing to the eyes of potential online customers.
Focus on Details: If done correctly, this technique will compel a buyer to view the clothing from different angles hence clearly understand how it fits and what structure it has compared to plain wear photography.
Consistency: The ghost mannequin product photography helps businesses maintain their brand image in their product catalogs.
Versatility: It could be employed for any sort of clothes or fashion item like t-shirts, suits, blouses, trousers and much else; thus being flexible enough when it comes down to ecommerce settings.
Increased Conversion Rates: It is known that detailed high quality images increase conversion rates because they give buyers a better idea of whether they want a particular item or not.
Adding Ghost Mannequin Images for your Products:
Are you considering leveraging ghost mannequin photos to help grow your online store? It is going to be an excellent technique to display your products in three dimensions without utilizing any distracting backgrounds or models is through invisible mannequin photography. However, all of this may require some work and time. Ghost mannequin for photography accurately depicts the size and form of your clothing item. For e-commerce images, ghost mannequins give depth and produce visually consistent images, making it very useful for the viewer to have a good view of a product before purchase.
If you are looking for a strategic tool for your ecommerce businesses, then you can improve item presentation and increase sales using ghost mannequin photography. This photography enhances the product presentation and helps customers to make informed purchasing decisions while at the same time strengthening your brand’s credibility and professionalism through an attractive and informative shopping experience.