Google Ads offers display ad campaigns that have a broad reach and can help achieve campaign goals by connecting with customers wherever they’re browsing. These campaigns use text or a combination of text and images to showcase products or services. Google ads solutions allow for easy scaling of creatives to thousands of shapes and sizes, with all-new designs across formats. Additionally, Google’s AI-powered Display campaigns make it easier to unlock performance in bidding, creatives, and audiences, while offering more customization options
Display campaigns offer a simple, intelligent solution to managing the complex variables of display advertising and may be the most effortless way to broaden a customer base and win new conversions. They show ads in almost all formats across the Google Display Network, reaching people at all stages. Furthermore, Google Ads provides various ways to be seen, such as through search, visually engaging ads, product listings, and video, among others.
Google also offers a certification program for Google Ads Display, which validates expertise in using Google Display to deliver effective display advertising for businesses. Certified users demonstrate their ability to develop effective Display strategies and campaigns that achieve specific marketing goals 2.
The Google Display Network, consisting of over 200 million sites, apps, and videos, allows Google ads to appear and reach 90% of global internet users. This network provides endless options for marketers to promote their products and is a great alternative when industry competitors congest search engines. It also offers various targeting options to reach the right audience in the right places 3.
In summary, Google Ads display ad campaigns are a powerful tool for businesses to increase their reach and achieve specific marketing goals by connecting with customers across the Google Display Network.