What initially began as a humble beginning today has become much more vast and complex. The Social media today is no longer just a medium to catch up with friends. Rather it is a mandatory subject in all the corporate strategic plans being made by firms all over the world. Social media today is the primary business contributing factor for an organization. Real life scenarios and past true stories do have endless evidence how social media market campaigns have transformed entrepreneurs from rags to riches in no time.
It is unfortunate that not everyone still realizes the true significance of social media marketing. Social media marketing companies in Calgary offers to the world that can help an enterprise connect with the accurate target audience.
Basic Principles Decoded
The 80/20 Rule- There is a golden rule to effective social media marketing known as the 80/20 rule. It is believed by experts that 80% of the posts in the social media must be written to educate and help the audience. Once a certain level of audience response is received it is then a 20% self-promotion can be made.
Strategic Moves– Social media marketing companies Calgary suggests entrepreneurs serving the customers to be strategic on any of their moves on the social media. Some of the most common information one must be aware of are here:-
- Twitter- majorly used by the youth in urban cities.
- Google+ -majorly used by software developers and college kids
- Facebook- almost everyone uses it.
- LinkedIn- majorly used by a business. For a B2B enterprise, this is the Holy Grail.
- Pinterest-women have been observed to be spending a lot of time here.
Play with content– Content is the primary tool which can be used to spread the benefits the product or service offered is going to bring to the audience. One must keep the concerns of the audience and design content in a manner that it is helping the audience in accentuating their life. Sharing the right content at the right time and at the right place is made by the social media marketing professionals. These experts help entrepreneurs in forming meaningful content by studying the market trends.
One must always keep in mind to never go too overwhelmed by the response they achieve in social media marketing and start making statements which are not true. Customers rely on authentic marketers and hence marketing content in social media must be as genuine as anything. Being real and genuine can turn out to be the biggest competitive advantage.