Creating your own commercial video involves several key steps to ensure it effectively captures and engages your audience. Start by defining your goal and target audience, then craft a compelling script that highlights your product or service’s unique selling points. Use storyboards to plan your shots and gather the necessary equipment for filming.
- Most B2B brands may feel that advertising is not at all profitable.
- It’s mostly left up to chance in many circumstances.
- If it works well now, it will be difficult to duplicate later.
- But if it falls short of your goals, you just lost a significant portion of your marketing budget.
- You wouldn’t want to see yourself in such a scenario, and I guarantee that no brand does.
- It makes mastering the art of creating a promotional video an essential competency.
- Making a commercial video can make you feel disoriented.
Here’s a step-by-step guide to get you started on keeping your video production organised:
Step 1: Establish Your Goal
As I’ve previously stated, it’s not ideal to have different targets for your commercial video.
However, if you start with no target, your movie may fail completely when it gets there.
Decide exactly what you want your ad video to accomplish before moving further.
If necessary, put your goals down in writing, but be sure to include as much information as you can.
Anything could be the cause:
- Raising awareness of the brand
- Producing additional B2B leads
- Introducing a fresh good or service
- Getting your goal more clear
Step 2: Recognise Your Viewers
You now know the goals you have for your commercial video, so let’s talk about who you want to target.
Who is your video’s intended audience?
Compile audience information. Provide as much information as you can.
Try creating a persona of the ideal audience using brand archetypes if you are unable to identify your target market with precision.
We’ve included a video for your reference on brand archetypes:
Upon gaining a basic comprehension of your target audience, customise your film to suit their own requirements and inclinations.
In your movie, highlight their problems, the solutions you offer, and the ways in which your good or service fits into the larger picture.
Step 3: Compose a Screenplay for Your Advertising Film
Every powerful commercial video has a similarly powerful video script behind it.
It’s the road map you must adhere to in order to improve the way your brand message is delivered.
Keep these two crucial elements of your script front and centre while you write it:
- Tone and Language
- Coherence and Flow
The message of your commercial video must be conveyed succinctly but clearly.
And keeping your attention on these two items will help the procedure go really smoothly.
When you have a rough draft of your script ready, read it aloud or ask others to comment on it.
Keep an eye out for areas that could want better and adjust as needed.
Step 4: Make a storyboard for your commercial video
What will be covered in your commercial video is specified in a video script.
However, a storyboard aids in the visualisation of the video before it is produced.
Create intricate images for every frame of your commercial video, using the video script as a guide.
Make sure you label your movie with the exact order in which each frame will appear.
This is an essential phase to ensure that nothing is left out of the video and to plan out the composition of each scene.
Step 5: Select the Appropriate Tools
There are now two options available to you when selecting the gear for your commercial film production.
You would require items like a professional recording studio, lighting gear, audio recording apparatus, etc. if you were creating a live-action commercial.
All you need to create an animated commercial is video animation software, high-quality graphics creation tools, and a microphone for your vocal.
You can always count on expert equipment to produce high-quality results, regardless of your budget or the complexity of the movie.
However, if you feel that this isn’t your thing, you may always enlist the assistance of a video production business to finish the task for you.
Step 6: Record Your Ad Video
Now is the time to use your storyboard and script for your video.
Throughout the entire commercial video shoot, keep your screenplay and sequences in mind.
If necessary, film and reshoot scenes, but don’t take any chances. While shooting, keep your audience and your goals in mind.
Make sure every picture has a function and advances the main point you’re attempting to make.
Conversely, animated commercial videos require comparatively less resources in terms of production.
But not without clear instructions.
Produce or compile the images and other visual materials you’ll need for the animation.
Next, begin using the software of your choosing to create your animation.
See our blog post on our 7-step animation method for a detailed explanation of the steps involved.
Though designed for explainer videos, the general idea behind each phase can also be applied to your commercial videos.
Make a voiceover and use your script as a guide. Choose the take that sounds the clearest and crispest after recording several takes.
We can quickly go on to the next stage once you have all of your live-action and animated assets ready.
Step 7: Edit Your Advertising Film
The exciting part is about to begin!
Open your preferred video editing program and import all of your audio and video files.
Using all of your footage and visuals, create a rough framework while consulting the storyboard for your video.
When required, make edits and transitions to improve the overall quality of the video.
Make sure everything makes sense at the end of your commercial by paying close attention to its flow.
Make sure all motion graphics and keyframes are added correctly and at the appropriate intervals for animated ads.
When adding graphic components to their corresponding scenes, be sure to consult your storyboard so that they appear in your video at the appropriate time and position.
To further improve the final touches, add sound effects and royalty-free music.
To keep your video at the ideal length, keep the overall editing tight and focused.
This holds true for commercial videos that are animated or live-action.
Step 8: Include Your Brand
Include brand-promoting features in your commercial video.
Keep them understated to avoid detracting readers from the main point.
By doing these, your video ceases to be just another commercial and becomes an extension of your B2B company.
In the right contexts, your branding should convey your brand identity.
Among the various examples of branding a commercial video include using your company’s logo or colours.
Step 9: Review and Editing
Go through your video and make any last-minute tweaks that are required.
Show it to stakeholders and top executives inside your company before releasing it to the public.
Get their input, determine areas that need work, then make the required changes.
Step 10: Export your completed commercial video.
The video for your commercial is ready!
Export in the best quality possible after it’s finished, at least 1080p (Full HD).
Export it in several aspect ratios that make use of different viewing channels, such as desktop and mobile phones, to expand its reach.
The most popular video aspect ratios include:
- 1920 x 1080 (landscape, best for desktop viewing)
- 1080 x 1920 (portrait, best for mobile viewing)
- 1080 x 1080 (square, best for social media advertising)
Make sure the size you select for your commercial video doesn’t omit any of the key scenes.
It’s time to show your video to the people who will watch it.
In the next part, I will go into greater depth about this.
What Qualifies as a Superb Commercial Film?
All you have to do is follow these simple steps to create a quality commercial video.
But you have to go above and above to be noticed among the crowd.
The following six components are essential to any excellent commercial video:
1. Clearly Stated Value Proposition
The most effective B2B commercial videos make it very evident what your product or service is worth.
They are good at explaining how the offering makes a difference in the customer’s business operations or solves a problem.
Given that they have a limited time to make an impression.
However, lengthy value propositions have the potential to become monotonous and drive away prospects.
So, the best commercial videos are those that are succinct and maintain a high level of excitement.
2. Customised Text Messages
It’s said that the guy with the most targets ultimately hits none.
For commercial videos that appeal to everyone and everything at once, the same story applies!
Who knows if such an advertisement will be effective?
Outstanding commercials celebrate the strength of unity.
Just one client. One issue. One way to solve it.
They are meant for a particular target and specifically designed to address particular business challenges.
Stated differently, their efficacy stems from their specificity.
3. Powerful Graphic Narration
Creating a genuine story around your product is effective in B2B marketing as well.
There can be a good balance between words and visuals in longer videos, such as product demos or corporate animation videos.
However, in terms of commercial videos, you only have
Here’s where outstanding commercial videos set themselves apart from the competition by focusing entirely on visual storytelling.
They transform brand products into realistic situations that appeal to the target market.
An effective promotional video could draw interest. On the other hand, a compelling commercial video draws in viewers.
This is made feasible by visual storytelling.
4. Expert Calibre
Idomoo suggests that a video commercial should have an average duration of 15 to 30 seconds.
It could lead B2B brands to believe that the bare minimum ought to suffice.
Nothing could be further from the truth, though, if you want to make amazing commercial videos.
In the B2B sector, professionalism and integrity are especially valued when they are indicated by high production values.
Crisp images, crystal-clear audio, and well-executed graphic design are
5. Appealing to the Emotions
B2B is typically more feature-focused and logical.
resulting in occasionally simple commercial videos.
Do not misunderstand me. In all types of commercial commercials, it’s usually advised to be direct.
Developing an emotional connection with your audience, however, is what keeps them coming back to your company.
Excellent commercials emphasise contentment, tranquillity, or the possibility of development.
addressing directly the hopes and worries of customers.
posing as a helpful buddy to your B2B brand.
instead of a different company that is attempting to offer you something.
6. Powerful Call to Action
A strong call to action is essential for directing the actions that your audience will take next.
Whether it’s
- Urging people to visit the landing page of your website to find out more
- Setting up a software demonstration
- Registering for your newsletter via email
- Getting your mobile application downloaded
- The call to action must be clear-cut and simple to comprehend.
Effectively combining these components results in a commercial video that inspires and motivates B2B audiences to act in addition to providing information.
Wrapping Up
We hope you now have a better understanding of the essential components of producing impactful commercial videos.
The importance of commercial videos in advertising is only increasing as digital environments change.
This gives B2B marketers previously unheard-of chances to interact with their audiences.
Future digital advertising promises even more creative ways to use video content, so having these skills mastered will be quite beneficial.
Article Resource Link-: https://boxmedia.tv/how-to-create-your-own-commercial-video