RFID, which is also called radio frequency identification, has embraced a lot of changes since the early 2000s, when Walmart introduced the technology in the retail industry at a steep price of $1.50 per tag.
At first, RFID was adopted by businesses to increase efficiency in their inventory, but soon it transformed into one of the most popular technologies that has numerous advantages and is used on a wide scale in different industries, among them retail.
Today, it has significant importance not only as a tool for observing inventory but also as a tool to improve customer’ satisfaction, like, for example, RFID cashless credit cards used in supermarkets.
For example, RFID card printing has revolutionized the way shoppers interact with systems that enable purchases in supermarkets.
These cards have an implanted microprocessor that interacts with RFID scanners through the transfer of data through radio signals and is fast, secure, and convenient for making the transaction.
However, let us now continue with understanding the specifics of information stored in an RFID credit card and the implications of this for customers and supermarkets.
The RFID credit cards are similar to having an RFID reader store all your important information.
Personal Identification Information:
Customer Name: The RFID credit card has an area for the name of the cardholder to simplify the processes of identification of the holder during the various transactions.
Card Number: An ID number for the card, set like the number encoded on plastic credit cards.
Expiration Date: The card validity expiring the current card to ensure it is used before it expires.
Security Features:
Encryption Data: The use of RFID card printing in credit cards enables credit cards to have protected information to minimize fraud and unauthorized access.
Authentication Codes: It is by these codes that one can be well assured of the real card during the transaction process.
Account Information:
Account Number: This figure binds the RFID card to the customer’s banking account or credit card account.
Balance Information: There may be instances of tagged RFID systems that have data on the balance amount or credit limit on the card.
Transaction History:
Recent Purchases: Some RFID systems are designed to make instant reference to some of the recent transactions that have been done for convenience and customers’ benefit.
Loyalty Points: Other detailed information about the points earned due to purchases made or rewards earned on specific items can also be stored on the card.
Additional Customer Data:
Shopping Preferences: The cookies could contain information regarding the products most often bought and the brands that customers prefer to use to enhance the experience of the use of their sites.
Membership Details: In supermarket CRM, RFID cards can be used to pay membership details and store tier information.
Conclusion:
Specifically, while RFID was once considered an expensive toy for forward-thinking and innovative firms, it has now become an indispensable tool for numerous companies, particularly those in the retail and wholesale sectors. Huge improvements also come from the availability of cheap RFID tags that enhance supermarket shelves and customer communication.