Difference Between SEO and Content Marketing
SEO and content marketing are two strategies in marketing that go hand in hand. Before understanding how SEO-friendly content can help content marketing, let’s briefly understand each of them. Search engine optimisation (SEO) is the process of optimising the content on your webpage to improve its visibility and ranking in the search engine results pages (SERPs). The goal of SEO is to attract a maximum number of relevant visitors to your website.
Content marketing is the process of creating and distributing high-quality, informative, relevant, and engaging content to attract customers. Content marketing aims to increase brand awareness with the help of valuable content, ultimately leading to conversions, sales, or fulfilling other marketing goals.
Content marketing without SEO will fail to reach the target audience. It brings the audience to your website. Similarly, SEO without proper content will not give you results as well. It will simply make your content visible. But if the content itself isn’t helpful or of poor quality, the audience will neglect your page. So, it’s important to focus on quality content and SEO to attract traffic.