TikTok is not just a platform for kids to have fun. It is a huge social network with more than a billion users. This is why influencer marketing is becoming increasingly popular on TikTok. If you want to get noticed and make money by collaborating with brands you know and love, it’s time to get serious about your TikTok presence and grow your following on TikTok. As? We are with you.
10 Ways to Grow Your Audience on TikTok
1. Know your target group
To attract new followers, you first need to know everything about your current followers. What content are they looking for on TikTok? Do they need entertainment stuff or educational vlog-style videos?
If you have a business account on TikTok, you have access to lots of data-rich statistics that can tell you a lot about your audience. See who follows you and interacts with your content. This will shed light on who they are and what they like. So do more! The more content you can create for a specific audience, the more engaged they will be.
2. Increase the quality of video
Of course, TikToks don’t have to be cinematic masterpieces, but if your videos have poor audio or video quality, they’re easily ignored. Depending on the type of content you’re creating, investing in a ring light or a small microphone can do wonders and make your videos exceptionally beautiful. If you’re just looking for a quiet, well-lit place to record, you can easily improve the quality of your video and this directly increases your video shares on TikTok.
3. Jump to the most popular songs and sounds
These songs are popular for a reason! They are popular and often recommended by record companies. The algorithm favors any content you create that contains popular sounds, making it easy for you to get your videos in front of a larger audience. Under the Discover tab, you can find popular songs or use songs suggested by the TikTok app when creating a new video.
Of course, just because something is popular doesn’t mean you have to participate in it. Make sure it is relevant to your niche and target audience.
4. Use hashtags trends
Like any other social media platform, hashtags are essential for spreading your content. Using popular hashtags (and tailoring your videos to those hashtags) can increase your chances of appearing on the For You page.
If you’re not sure which hashtags to use, look at other YouTubers in your niche and get inspiration from them. You can also just type “#” when writing your caption and see what popular hashtags appear. (Here’s what’s trending on TikTok right now!)
5. Make sure your content stands out
Yes, following trends is a great way to grow your audience. But you also need to create original content: videos that help you stand out from the crowd. What do you offer your followers that they can’t find anywhere else?
Try to pick up unique trends and make them your own.
6. Duet and point
Take the time and effort to connect with other creators and brands on the platform. After all, it’s called social media! One of the best ways to do this is to use the duet or merge feature, which allows you to record an existing TikTok video and add your version.
Creating a duet video will likely get you in the FYP of people who follow the original creator, and if you’re in the same niche, it’s an easy way to gain new followers. Regularly commenting on other creators’ content is also an effective and authentic way to get noticed.
7. Works with brands via branded hashtags
Looking at the currently popular hashtags on TikTok, there’s a good chance that at least one or two are branded. Brands will make hashtag challenges and games as part of their product marketing strategy and reward their audience with money. Using these hashtags is a great way to get noticed by brands, especially if you want to work with them in the future.
It’s easy to explore the hashtag, see what other creators have come up with, and add your twist to it. For example, mattress brand Simmons launched the #Snoozzzapalooza challenge, where creatives turned their bedroom into a music festival by stage diving in their bed. Branded hashtags are often simple challenges that you can interpret to fit your niche and target audience.
8. Have fun
I don’t want it to sound trivial, but in the end, it’s all about having fun. If you take your TikTok presence too seriously, it will show in your videos. But if you simply create content that you love and are passionate about, positive energy radiates across the screen.
When you’re having fun, you naturally create compelling content that people want to see.
9. Post at right time
If you want people to see your content, you probably don’t want to upload new videos at 3 a.m. You need to share videos while your followers (and potential followers) are already scrolling through the app. Luckily, keeping track of this information is very easy if you have a business account.
10. Working with brands
Partnering with a brand that aligns with your values is an effective way to grow your audience. Influencer marketing has become incredibly popular on TikTok in recent years, and brands are constantly looking to collaborate with passionate and talented creators (like you).
Even with a limited number of followers, you can create great partnerships with brands. One of the easiest ways to find brands you know, love, and want to work with is TRIBE. Believe it or not, today’s brands are looking for real, authentic content from creators like you, with a smaller, more loyal audience. And TRIBE can help you find work for brands you already know and love.
Can’t wait to let your creativity flow? Be aware of the numerous TikTok campaigns that appear on the app every week.